New Brochure with DVD from Lakes Bathrooms

August 2008

Lakes Bathrooms have just launched a new brochure for the Lakes Classic Collection of shower enclosures, doors and bath screens. In every copy is a DVD that explains their protective AllClear® coating, now supplied as standard on all silver enclosures and doors.

The 72 page brochure includes high quality photography of the company’s products in a range of bathroom settings. The Lakes Classic Collection encompasses fully framed and frameless enclosures and doors plus bath screens and shower trays. Designed for the mid market, the enclosures range from straightforward corner entry to quadrants, bow-fronts, compartments and walk-ins. Prices are from £236 plus tax.

AllClear was recently added as a standard part of the Lakes Classic Collection products, without additional charge. It is an invisible protective coating that repels water, dirt, soap scum and limescale on bathroom surfaces and, Lakes claim, offers savings in cleaning time, and products plus hygiene and eco benefits.

Sales director, Robin Craddock, explains the launch of the brochure and DVD; “We are investing heavily in a consumer marketing campaign to promote AllClear as an integral part of our products, which is due to start in August. Our advertising schedule includes Ideal Home, Homes and Gardens, BBC Good Homes and all the top quality lifestyle consumer press. In readiness for the enquiries and interest we expect this to generate for our retail and trade customers, we have published this high quality brochure and stocks are now available upon request.”

“To complement the brochure we have commissioned a film that explains the AllClear technology and the benefits the coating offers to consumers and commercial specifiers. This will be included on a DVD in every copy.”

According to Robin, the company’s next project is a new website: “The new site should walk consumers through their decision making. It will obviously feature all our products and give an easy route for those prospective buyers to find the retailers and stockists in their area. The AllClear demonstration movie will also be on the site and there will be the facility for visitors to either request a hard copy of the brochure or download a PDF. The site is due to launch during the summer and will take over our existing domain, www.lakesbathrooms.co.uk.”